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7 social media marketing trends to watch out for in 2023:
By sanchaalan on
The Rise of Short-Form Video: Short-form video, such as TikTok and Instagram Reels, has exploded in popularity over the past few years, and this trend is set to continue in 2023. Brands that can create engaging, entertaining videos that resonate with their audience will have a distinct advantage in the social media space.
Augmented Reality and Virtual Reality: Augmented reality (AR) and virtual reality (VR) have been on the rise in recent years, and social media platforms are starting to embrace these technologies. Facebook has already launched its Horizon Workrooms, which allows users to collaborate in a virtual reality environment, and it’s likely that other platforms will follow suit in the coming years.
Influencer Marketing: Influencer marketing has been around for a while now, but it’s still an effective way for brands to reach and engage with their target audience. In 2023, we can expect to see more niche influencers with smaller, highly engaged followings, as well as the continued rise of nano and micro-influencers.
Personalization: Personalization has been a buzzword in marketing for years, but it’s becoming increasingly important in the social media space. Brands that can tailor their content to individual users’ interests and preferences will have a distinct advantage in the crowded social media landscape.
Messaging Apps: Messaging apps such as WhatsApp, Facebook Messenger, and WeChat are becoming increasingly popular, and brands that can use these platforms to reach and engage with their audience will have a distinct advantage. In 2023, we can expect to see more businesses using messaging apps for customer support, sales, and marketing.
Social Commerce: Social commerce, or the ability to buy products directly through social media platforms, has been on the rise in recent years, and it’s likely to become even more important in 2023. Brands that can create seamless, easy-to-use shopping experiences on social media will have a distinct advantage over their competitors.
Artificial Intelligence: Artificial intelligence (AI) is becoming increasingly important in social media marketing, as brands look for ways to automate tasks and improve the customer experience. In 2023, we can expect to see more businesses using AI to analyze data, create personalized content, and improve customer service.
